{"id":30930,"date":"2021-03-24T08:36:00","date_gmt":"2021-03-24T06:36:00","guid":{"rendered":"https:\/\/www.pohjois-pohjanmaa.fi\/?p=30930"},"modified":"2022-03-22T09:54:13","modified_gmt":"2022-03-22T07:54:13","slug":"kovaa-ja-pehmeaa","status":"publish","type":"post","link":"https:\/\/www.pohjois-pohjanmaa.fi\/en\/2021\/03\/24\/kovaa-ja-pehmeaa\/","title":{"rendered":"Hard and soft"},"content":{"rendered":"
\"\"
Petri Sirvi\u00f6
Account Manager, Creative Industries
BusinessOulu<\/figcaption><\/figure>\n\n\n\n

We were asked to comment on the soft success factors of our region, the culture and its transformation. Perhaps with the number of characters allowed, we can start a debate on the subject \u2013 I have to accentuate it a bit.<\/p>\n\n\n\n

Soft success factors are hard in many ways. When comparing products or services, we tend to compare technical characteristics or clinical quality factors that can be easily measured in the services. We call them hard workers. We assume that competitiveness, and therefore success, automatically follows the most advanced technology or the largest number of new features. We know how to invest in this: North Ostrobothnia's R&D rankings are among the top in the world. Our talented and well-trained scientists and engineers develop advanced technologies.<\/p>\n\n\n\n

These technologies (i.e. by definition tools or working methods) are then typically sold as such. The role of a subcontractor has its advantages, but it is neither the most valuable place in the value chain, nor the safest. Sometimes, based on their own development work, a finished product or service is built, and even at best they have become products that their customers love. But you can still see that, in your own opinion, a bit of cuteness or a style that fits the imaginary market segment is frosted with an excellent solution. When you don't trade, you whip yourself as a bad salesman or an advertiser. And this is how our expertise appears soft on the market and at best disappears into the interior of the world's brands as part of the application. The product was great but the customers were stupid, the market was immature or the operating environment was unfair.<\/p>\n\n\n\n

According to classical economics, success in the market is based on the consumer's ability to maximize its benefits. That is, the product or service with which the customer, with its limited resources, gains the greatest benefit, thrives. What is this benefit? Professor Raoul Brummert summed this up with tremendous clarity for me, an immature student, in the autumn of 1980: The benefit is pleasure.<\/p>\n\n\n\n

From the very beginning, therefore, the hard foundations of economics have defined that the satisfaction of the customer, the satisfaction of the consumer's need, the understanding of the problem of man or the community is at the heart of all success. Next \u2013 or first \u2013 should we invest in a deep understanding of this?<\/p>\n\n\n\n

In product development, innovation environments, and the development of livelihoods, we need to invest significantly more in the themes of increasing customer understanding, developing customer experience and human interaction. They are missing from our programs.<\/p>\n\n\n\n

Therefore, when we invest in the development of future 7 or 9G technologies in our following innovation strategies, we must at the same time direct a concrete and clearly defined contribution to building the toughest competitive factors: how we can find the core issues that our technologies can solve, with or without them. How do you get pleasure, or pleasure? How does the solution fit into the user's hand or create a lasting love relationship? How can the related services be found and strengthen the positive experience of the consumer? How do we tell about our solutions and how do we make sure that our customers also tell good things about them?<\/p>\n\n\n\n

I think I was expected to make some softly positive comments about the nature, history, tourism services, etc. of the province, and of course I could have sincerely reviewed themes such as tar, the sea, nearby nature, etc. that always come up. Or perhaps tell us where the university should be, centralized or decentralized. But the above also applies to these factors. You should first ask a potential customer or newcomer what they like about the smell of tar or whether the sea is salty enough. What kind of environment do you want to study and live in? And then go one step deeper: Let's experience this excellence with our guests and increase interest on it through this experience. Listening to and understanding the customer, i.e. the person, is a very successful factor.<\/p>\n\n\n\n

Petri Sirvi\u00f6
Account Manager, Creative Industries
BusinessOulu<\/p>","protected":false},"excerpt":{"rendered":"

We were asked to comment on the soft success factors of our region, the culture and its transformation. Perhaps with the number of characters allowed, we can start a debate on the subject \u2013 I have to accentuate it a bit. Soft success factors are hard in many ways. When comparing products or services, we tend to compare technical characteristics or clinical quality factors that can be easily measured in the services. We call them hard workers. We assume that competitiveness, and therefore success, automatically follows the most advanced technology or the largest number of new features. We know how to invest in this: North Ostrobothnia's R&D rankings are among the top in the world. Our talented and well-trained scientists and engineers develop advanced technologies. These technologies (i.e. by definition tools or working methods) are then typically sold as such. The role of a subcontractor has its advantages, but it is neither the most valuable place in the value chain, nor the safest. Sometimes, based on their own development work, a finished product or service is built, and even at best they have become products that their customers love. But you can still see that, in your own opinion, a bit of cuteness or a style that fits the imaginary market segment is frosted with an excellent solution. When you don't trade, you whip yourself bad [\u2026]<\/p>","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[337],"tags":[],"class_list":["post-30930","post","type-post","status-publish","format-standard","hentry","category-tulevaisuusbarometri"],"acf":[],"yoast_head":"\nKovaa ja pehme\u00e4\u00e4 - Pohjois-Pohjanmaan liitto<\/title>\n<meta name=\"description\" content=\"Petri Sirvi\u00f6Asiakkuusp\u00e4\u00e4llikk\u00f6, luovat alatBusinessOulu Pyydettiin kommentoimaan alueemme pehmeit\u00e4 menestystekij\u00f6it\u00e4, kulttuuria ja sen muutosta. 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