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The letters OULU in pink in front of Tuira, each decorated in honour of the summer and the year of the Capital of Culture.

the Pledge for Vitality

15.05.2025
A vitality pledge is planned for Northern Ostrobothnia – with the aim of intensifying cooperation and strengthening attractiveness

North Ostrobothnia is ranked in the Finnish Entrepreneurs' Fresh Vitality Barometer in a good mid-range position nationwide. It was published on Tuesday 14 May at a seminar of municipal management in Kuopio. According to the Barometer, the strengths of the region are the availability of skilled labour, network cooperation and functional telecommunications connections. The region sees the potential for the region to become one of the key areas of vitality – provided that there is stronger cooperation between different actors. To support this, Marjo Kolehmainen, CEO of North Ostrobothnia Entrepreneurs, and Jussi Rämet, Regional Director, propose to make a provincial vitality pledge. The aim is to strengthen the common will in the development of the region, increasing competitiveness and influencing work. Representatives of the public sector, companies and educational institutions are widely welcomed. “To succeed, we need a strong coal-fired approach, genuine interaction and partnership for the development of the county. The Pledge for Vitality offers a good way to do this", says Regional Director Rämet. If implemented, the joint promise will benefit the region widely. It would support, among other things, the implementation of the provincial programme 2026-2029, which is currently being prepared by the Regional Council of Northern Ostrobothnia, and in particular its theme of sustainable competitiveness and regenerative investments. The promise can also be used to harmonise communications in the region, for example, to members of parliament in the Oulu constituency. For more than a year now, the Regional Council of Northern Ostrobothnia has coordinated meetings of parliamentarians with the City of Oulu, the University of Oulu, the Entrepreneurs of Northern Ostrobothnia, the Oulu Chamber of Commerce and the wellbeing services county. A joint promise of vitality would bring a new kind of impact to the messages. The promise of vitality is expected to be formalised in October at the RegionalKujo event organised by the Entrepreneurs of Northern Ostrobothnia. Read more about the topic in the North Ostrobothnia Entrepreneurs' News Life force in North Ostrobothnia - Yrittajat.fi. The results of the entire barometer are available at Suomen Yrittäjät. Information on the preparation of the Regional Programme for Northern Ostrobothnia is available on the website of the Regional Council of Northern Ostrobothnia in the stratum Regional Programme 2026-2029 - Regional Council of Northern Ostrobothnia More information: Regional Director Jussi Rämet, Regional Council of Northern Ostrobothnia, tel. +358 40 586 3877.   [caption id="attachment_47904" align="alignleft" width="759"] In the picture Marjo Kolehmainen, Managing Director of Entrepreneurs in Northern Ostrobothnia, and Jussi Rämet, Regional Director.[/caption]