Workshop: Take tourism to the next level – Oulu2026 opportunities in Kainuu and Northern Ostrobothnia
Welcome to join the workshop, which is aimed at tourism companies and developers in Kainuu and Northern Ostrobothnia, especially in the Oulujärvi region, as well as cultural operators. Together, we look to the future and take advantage of the opportunities offered by the Oulu2026 Capital of Culture year to grow and renew tourism in the region.
The workshop brings together tourism and cultural operators in Kainuu and Northern Ostrobothnia who want to create interesting, competitive and ready-to-sell tourism products, drawing on the strengths of both provinces.
Place of workshop: The Land of the Giant, Kivesvaarantie 40, Paltamo.
Programme
• Overviews of provincial tourism development
– Current tourist news and trends in Kainuu and Northern Ostrobothnia.
• Introduction to the Visit Northern Finland concept
– Opportunities for companies to have a common brand and visibility.
• Presentation of the Oulu2026 programme
– The European Capital of Culture year as a resource for tourism.
• Workshop section
– Designing and working on tourism products to support the Oulu2026 event offer.
– We focus in particular on developing the productisation and sales readiness of companies.
Why participate?
• Get the latest information on the development and future opportunities of tourism in the region.
• You will be able to network across regions with tourism companies.
• Get concrete ideas and tools for developing your own travel product.
• You can participate in building an attractive and experiential Oulu2026 offering
Sign up here! https://link.webropol.com/ep/Oulu2026Matkailu
Additional information:
Anna-Maija Toivonen, Project Manager
anna-maija.toivonen@pohjois-pohjanmaa.fi, +358 40 685 4022
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