09.10.2025
Oulu2026 opportunities for tourism – workshop brought together tourism and cultural actors
On Wednesday 8.10.2025, some 40 tourism and cultural operators from Northern Ostrobothnia and Kainuu gathered at Paltamo to discuss the opportunities offered by the Oulu2026 Capital of Culture year for our region.
The Regional Council of Northern Ostrobothnia organised the event in cooperation with the Regional Council of Kainuu, Humanpolis, Oulu Tourism Ltd and Oulu Cultural Foundation. The aim was to strengthen cooperation between regional tourism and cultural actors, create new networks and find concrete ideas for the development of cultural and tourism activities as part of the Oulu2026 programme.
The workshop focused on, among other things, the development of international marketing and cooperation between regional tourism brands, as well as the importance of promoting accessibility in the region. Another key theme was Oulu2026 product ideas and partnerships, where nature and culture are intertwined. Participants discussed what kind of partnerships they need to support their own activities and implement new product ideas – and what each actor can offer to others in the region.
The workshop generated ideas on new products and thematic routes, as well as ideas on how to make better use of existing routes. In this way, the attractiveness factors of different areas can be combined and visitors can be attracted to familiarise themselves with the diverse offerings of the river basin.
During the afternoon, we networked, found common insights and concrete ideas for development. The atmosphere at the workshop was enthusiastic and encouraging – a big thank you to everyone who participated in the workshop.
