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The letters OULU in pink in front of Tuira, each decorated in honour of the summer and the year of the Capital of Culture.

news

04.11.2020

Strategy work on tourism in Northern Ostrobothnia is ongoing

The strategy work for tourism in Northern Ostrobothnia is underway, and the views of operators in the field have been surveyed to support the work. The survey was conducted in October. The survey was aimed at tourism entrepreneurs, tourism developers, representatives of tourism associations and educational institutions, and authorities supporting tourism. The response rate of the survey was 47 per cent. %, and 47 responses were received. In particular, the number of open comments in the survey was gratifyingly high. Thank you to all the respondents!

We are currently reviewing the results of the survey, and the results will be used to determine the priorities of the tourism development strategy in Northern Ostrobothnia. The themes highlighted in the survey include digitalisation of tourism, cooperation between tourism operators and raising awareness of the region.

Further information:
Heikki Ojala, Regional Development Manager, tel. +358 (0)50 433 3951 or e-mail.

Keywords:

travel, strategy