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The letters OULU in pink in front of Tuira, each decorated in honour of the summer and the year of the Capital of Culture.

news

16.04.2021

Blog: Move and feel well

Immobility costs money. At the Finnish level, the price of inactivity is estimated from 3.2 billion euros to as much as 7.5 billion euros per year in a study conducted by the Director of the UKK Institute Tommi Vasankari. A comparison can be made, for example, in cooperation in cooperation with the acquisition of fighter jets by the Finnish Defence Forces, which is the most expensive acquisition in the history of the Finnish state. The price is estimated to be between $7 and $10 billion. The fighters are renewed approximately every 30 years, but the cost of immobility is annual. The majority of the costs of inactivity are currently borne by the adult population, the working age population. However, various studies show that the movement of children and adolescents has also decreased and overweight has increased.

According to the same study, lack of mobility costs nearly 400 million euros per year in Northern Ostrobothnia. Measured by a different morbidity index, Northern Ostrobothnia is one of the most ill regions in Finland.

Who is responsible for promoting the well-being and health of people? Will the issue be solved by the new health and social services centres? Let's not solve it. The well-being and health of people belong to everyone. First and foremost, of course, it belongs to each person themselves. No outsider can force or command a person to live a healthy life. Ultimately, everyone decides for themselves.

A society that includes the state, counties and municipalities can contribute to the well-being of people. The aim must be to increase the well-being, health and functional capacity of residents, prevent diseases and social exclusion, and strengthen Participation and Participation and Inclusion.

Increasing physical activity and mobility is a key solution for well-being work: The positive effects on mental and physical well-being, the prevention of health problems, learning outcomes, work ability and the prevention of exclusion and integration are undeniable. Future solutions for physical activity will also contribute to the achievement of the climate goals of society as a whole.

In its Government Programme, the Finnish Government has taken into account the development of people's physical activity more strongly than ever before. The programme continues the Finland on the Move programme launched by the previous government, which aims to increase mobility in all age groups from the point of view of human health. Now this activity must be involved in a cross-administrative way in the regional programme for Northern Ostrobothnia and in the strategies of the municipalities in the region. In the upcoming new Regional Assembly term, the role of physical activity in the well-being work of municipalities must be strengthened. Promoting physical activity should be a priority for well-being work and the municipal strategy. Physical activity should be seen as a cross-administrative and wide-ranging strategic entity. It has significant impacts on the well-being, attractiveness, comfort, tourism and the vitality of companies.

Improving your physical condition doesn't have to be a self-flashing blood taste in your mouth. We still see too much of this kind of exercise, for example, on the ski track. According to the exercise recommendations, it is recommended that adults exercise at least 2.5 hours per week to speed up their heart rate. For this purpose, a brisk walk, cycling or peaceful skiing is enough. In addition, it is recommended twice a week to maintain muscle fitness in cooperation in cooperation with exercise that burdens large muscle groups: stair walks, heavy yard work, group exercise, gym or ball games. in cooperation in cooperation with age, muscle strength, flexibility and especially balance management should be emphasized in the exercises.

New sports recommendations for children and young people have just been published. One of the key objectives of the recommendations is: Reduce attendance, move daily. Children under the age of 17 are expected to exercise for at least one hour a day. Exercise where you breathe. Movement does not have to be continuous, but can consist of smaller parts. Resistance-type exercise that is strenuous in intensity, as well as exercise that strengthens muscle strength and bones, should be done at least three times a week.

I will end this story where I started. Although it costs a lot to promote and enable physical activity, it is much cheaper than the price of physical inactivity.

Esko Hassinen
Regional Director, Northern Ostrobothnia Sports and Exercise (PoPLi)

The article is part of the blog series of the Regional Programme for Northern Ostrobothnia - views and insights on development.

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18.08.2025
Blog: Pyhäjärvi leads the way in organisational cooperation

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Blog: Northern Ostrobothnia's future looks bright

The economic review of the cooperative bank's regions highlights positive fstakeholders for the future of Northern Ostrobothnia. They are already known, but have been overlooked. Now, in connection in cooperation in cooperation with the preparation of the regional programme, it is a good time to raise the regional profile and be genuinely satisfied in cooperation in cooperation with the successes. At least the following can be extracted from the recently published economic review. In Northern Ostrobothnia, the number of unemployed people per job vacancy is the third lowest in the whole country. The situation is the same in the whole of Northern Finland, which indicates a more positive economic development than in the rest of the country. On a long-term average, Northern Ostrobothnia is at the top of the country in terms of green transition investments, as well as in terms of population-related RDI investments. The Cooperative Bank's economic review predicts that GDP growth in Northern Ostrobothnia will be the second fastest. The region's positive future is covered by the continuous increase in the number of employees. Employment growth has been at the level of other major regions. When construction, which is important to the county, begins to rise, employment returns to a positive path. Pirkanmaa has taken Northern Ostrobothnia's position as a region of growth. This is partly due to investments in support of the services sector and the development of an attractive living environment. The decisions made have created a positive spiral from which Northern Ostrobothnia can also learn. On the other hand, in times of global turmoil, Northern Ostrobothnia's logistical position as a gateway to the West also provides a good starting point for facing future challenges and continuing to grow. The extensive scenario work carried out in the spring creates a vision for 2050. The starting point of the thesis was to open the horizon of the future realistically. Although the cracks in the business environment are becoming more pronounced, there were more opportunities than threats in the scenarios. In particular, the European Renaissance scenario provides a new perspective on current development, but also supports the strengths and cooperation openings of Northern Ostrobothnia. The ongoing preparation of the regional programme provides a good opportunity to participate in building a positive future and to put into practice the opportunities that emerged in the scenarios. Keep your eyes up and work together! In Oulu on 16 June 2025, Mikko Väisänen, Head of Development, will prepare the regional programme for Northern Ostrobothnia 2026-2029 during the spring and autumn. The blogs written by experts from the Regional Assembly of Oulu Region cover the preparation process and themes related to the programme.

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Blog: Regional development direction – how do we strengthen the vitality of Northern Ostrobothnia?

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A vitality pledge is planned for Northern Ostrobothnia – in cooperation in cooperation with the aim of intensifying cooperation and strengthening attractiveness

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